SV2 Sponsors Cheshunt FC: A Game-Changing Partnership

Influencer Power Play: SV2's Innovative Sponsorship with Cheshunt FC Rewrites Football's Rulebook

SV2 and Cheshunt FC recently partnered together in a deal that will see the SV2 logo feature across the club’s kits in what is known as a front-of-shirt sponsorship. Have we ever seen a YouTuber and influencer become a front-of-shirt sponsor of a football club?

Who is SV2? 

SV2, whose real name is Emmanuel Balogun, is a prominent influencer with 4.2 million YouTube subscribers, 544k TikTok followers, and 200k Instagram followers. His content highlights his football skills through games and challenges, engaging his audience. He has collaborated with elite footballers like Gareth Bale and Jack Grealish, and partnered with brands such as Lego, BBC, and Sports Direct. He also runs a football academy called SV2 FC offering football camps for young kids.

Who are Cheshunt FC?

Cheshunt FC are a semi-professional football club whose men’s first team will play in the Isthmian Premier Division next season which is the 7th tier of English Football. They are based in Hertfordshire and have a Women’s team, Youth team, and Walking Football team for over 50 and over 40s women to help them get back into fitness and enjoy the beautiful game. Their goal is to become a flagship community football club by adopting the AMBER way of doing things: All inclusive, Maximise potential, Business, Environment, and Retention

This partnership goes beyond traditional sponsorship, bringing creative storytelling and engagement to the forefront. Here's a breakdown of the impact on various stakeholders:

SV2

• Expanding Influence: Sponsoring Cheshunt FC enables SV2 to reach a new, dedicated fan base, significantly expanding his impressive social media following.

• Innovative Content Creation: SV2 will produce unique and engaging content focused on Cheshunt FC, including behind-the-scenes action, player challenges, and match highlights.

• Industry Leadership: By spearheading this innovative sponsorship model, SV2 establishes a new standard for influencers, effectively blending sports and social media influence in a groundbreaking way.

“I’m excited to support Cheshunt FC this season. Football has always been a passion of mine, and this sponsorship is a fantastic opportunity to connect with fans and support grassroots football.” - SV2

Cheshunt FC

• Increased Visibility: Partnering with SV2 drastically boosts Cheshunt FC's visibility, attracting attention from his vast follower base and beyond.

• Engagement Opportunities: The club will connect with a younger, more diverse audience through SV2's creative content, deepening fan engagement.

• Spotlight on Grassroots: Cheshunt FC solidifies its position as a leader in grassroots football, proving that lower-tier clubs can secure high-profile partnerships.

“Having SV2 as our shirt sponsor is a significant milestone for Cheshunt FC. His dedication to football and impressive online reach align perfectly with our vision for the club.” - Dean Williamson, Chairman

Grassroots Football

• Innovative Partnerships: This deal showcases the potential for grassroots football to embrace creative and non-traditional sponsorships.

• Increased Interest: SV2's involvement shines a spotlight on grassroots football, demonstrating the significant value and growing interest at this level of the sport.

• Encouraging Investment: The partnership signals to brands and sponsors that grassroots football is a valuable investment, driving increased support and funding.

In summary, SV2's sponsorship of Cheshunt FC is a landmark moment that redefines the landscape of football sponsorship. This innovative partnership highlights the potential for influencers to engage with sports clubs in new, meaningful ways, driving visibility, engagement, and growth for grassroots football.

Check out some of SV2’s cool content on his YouTube channel here!